It’s our passion, not our work!

Put simply, we love what we do! Which we believe is easy to see in our various businesses.
With the board of directors being made up of two generations of the Bassi Family, family values and ethics are at the heart of business.

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We have something to be proud of!



We have grown from a small family business into a large organisation employing over 100 staff.


Happy Customers & Tenants

We have over 1500 Happy customers in our Clothing Company, and over 1500 Happy tenants in our property business.


Annual Growth

This year saw the group grow by 24%, which surpassed board targets.


Garments Produced

This year saw the group produce 3 million garments

Our Story

Since 1985 the Bassi Family have been pioneers of industry. From humble beginnings Avinash, Nina, Subhash & Manju Bassi started from a single market stall in Nottingham selling women’s clothing, which then quickly grew into a chain of retail clothing stores across the midlands. The family then took another turn which saw the business develop into a wholesale clothing business, distributing famous brands such as Levis & Pepe Jeans. In 2001 the business further progressedwith the family starting their own clothing brand DUKE, which also saw the rebranding into The Duke Clothing Co. the final stage of progression has seen the company also becoming a supplier of own-label goods to the world’s largest Brands & Retailers. 2001 was also the year the family started to diversify into property, having acquired a large portfolio of residential properties along the years, Bassi Properties Ltd. Was born, and the family purchased their first commercial office block. Since then they have invested in retail units such as fast food chains, banks, supermarkets & shops. Commercial units such as office blocks for blue chip companies, warehouse spaces & car garages. And finally more residential units such as apartment blocks, and large scale housing developments.

Our Values


We work with many of the UKs largest retailers, in both our property & fashion businesses, and we make it our business to understand your business, to ensure you are getting the best service possible.


Our clothing comes from BCSI/SEDEX/ACCORD factories, meaning we are an ethical company giving our customers pieces of mind that the goods are produced in factories with safe working conditions and fair wages.


We are sticklers for quality, and we instil into all of our employees meaning that everything from the Bassi Group (Nottingham) Ltd. Means quality products or services

Meet Our Board

The two generations of the Bassi Family at the forefront of the Group today.


Avinash Bassi

Managing Director / Chairman

Avinash Bassi, founder and MD of the group, has seen the business grow from the one he set up 30 years ago. He handles the logistics of the Fashion Company, and heads the Property portfolio.


Subhash Bassi

Chief Executive Officer

Subhash Bassi, (Avinash’s younger brother) founder and CEO of the group, has been at the forefront of the development of the Fashion Company since its establishment in 1985. He handles the buying and manages the offices in the Far East.


Rohan Bassi

Director Of Sales & Marketing

Rohan Bassi, (Subhash’s son) is the second generation of the Bassi Family on the board of Directors. He joined in 2013 after graduating with a degree in Economics. He handles the design side and heads the sales team in the Fashion Company. He also plays an active role in the Property business.


Rahul Bassi

Rahul Bassi, (Avinash’s son) is the also part of the second generation of the Bassi Family on the board of Directors. He joined the business in 2017 after graduating with a degree in Medicine and working as a Doctor for a number of years. He focuses on the day-to-day controlling of the Property Portfolio alongside overseeing logistics within the Fashion Company.


To Bassi Group (Nottingham) Ltd. Pioneers of industry since 1985.